Prior to founding Carma, Caitlin was a management consultant at The Boston Consulting Group (BCG) where she specialized in Marketing & Pricing Strategy. During her time at BCG, she helped SaaS companies in the CRM & Email Marketing space revamp their product strategy to evolve with the ever-changing landscape of marketing and communications software. Caitlin received her MBA from Harvard Business School and a Master’s and Bachelor’s in Mechanical Engineering from Georgia Tech.