Before joining Whistle, Aihui was the Founder & CEO of EdgiLife and Love With Food - an AI/ML platform that predicts consumer trends for CPGs by analyzing consumer insights collected via a subscription box called Love With Food. She grew EdgiLife from its founding in 2012 to millions in revenue and raised $5M in venture capital until its acquisition by SnackNation. Before this, she was a financial software engineer at PeopleSoft and Accenture. Aihui has an MBA from Warwick University and a BS in CS from the National University of Singapore. She is based in the Bay Area and brings her big data and consumer products expertise to XFactor. She was an Investment Partner in XFactor 2.